HomelessFonts
Award: Graphite Pencil
Graphite Pencil / Crafts for Advertising / Typography for Advertising / 2015
Each human being's handwriting is unique. But the homeless write signs nobody wants to see. HomelessFonts is an initiative that brings together fonts based on the handwriting of homeless people and makes them available for purchase. The fonts were bought by brands and designers for use across ads, posters and packaging. People could also purchase the app and use the fonts across their social media channels. With over 30,000 downloads to date, the initiative uses the tools that help the homeless beg in the street to help them escape it.
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