• Loading…

Sweetie

Award: Black Pencil

Black Pencil / White Pencil / Advertising & Marketing Communications / 2014

A new phenomenon is spreading like an epidemic: Webcam Child Sex Tourism. Men from rich countries pay children in poor countries to perform sexual acts in front of webcams. Our solution: pro-active policing. To raise awareness and pressure governments to act we created Sweetie, a 10-year-old Filipino girl who caught 1,000 predators from 71 countries in the act. Then, we handed over their dossiers to Interpol. The results: over 1 billion viewers. Webcam Child Sex Tourism is now a globally recognized problem. Governments are changing policies. Arrests have been made. Children have been rescued.

  • Sweetie
  • Sweetie
  • Sweetie
  • Sweetie
  • Sweetie

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again