Road
Award: Yellow Pencil
Yellow Pencil / Radio Advertising / Radio Advertising 0-30 seconds / 2014
This radio spot dramatises the hypnotic effect long drives can have on the human mind. As we hear the inner-thoughts of the driver wandering off the road – Volkswagen’s Driver Fatigue Detection Technology quickly brings him back on track. The product is directly at the heart of the idea and a touch of humour helps deliver the fatigue detection message in an engaging and memorable way.
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