The Hornbach Hammer
Award: Wood Pencil
Wood Pencil / Integrated & Earned Media / Earned Media Campaigns / 2014
The DIY store chain HORNBACH does not just sell products, they supply passion for their customer's DIY projects. To manifest this, HORNBACH bought a tank and forged it into a DIY icon: 7000 hammers. The integrated campaign represents the journey of the hammer, how it became a symbol, as well as the hype that followed.
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