We Were There
Award: Graphite Pencil
Graphite Pencil / Integrated & Earned Media / Integrated / 2014
To celebrate 40 years of partnership between BNPP and Roland-Garros, we created a virtual Roland-Garros to gather 39 years of personal stories by giving the floor to all the people who lived this tournament : players, referees, ball boys, spectators, ... The videos of the memories were embedded in the 3D stadium on the exact spot where they took place Then, for the 4Oth year, we gave a chance to all tennis lovers to write the future best stories of the 2013 edition like giving the trophy to Nadal, become a ball boy… Because Roland-Garros is not just the story of two players, but of all of us
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