Fresh Daily

Ogilvy Australia is an agency network that’s under new creative management. To introduce clients both existing and prospective to a refreshed philosophy, we needed to show how even a long-established global network was capable of looking at things differently. We went back to the future - literally - and created a piece that applied fresh thinking and design craft to a medium almost as old as writing itself. The result was Fresh Daily; a promotional calendar made from the artful arrangement of 365 days’ worth of bread bag tags.