Jay Z Magna Carta Holy Grail App
Award: Wood Pencil
Wood Pencil / Graphic Design / Digital & Mobile / 2014
For the release of his twelfth solo studio album, Magna Carta Holy Grail, hip hop megastar Jay Z partnered with Samsung to shake up the music industry and change the game. Through the Magna Carta Holy Grail mobile app, a million free albums would be distributed exclusively to Samsung Galaxy users three days before the LP became available to the rest of the world. The free app also featured behind-the-scenes video content of Jay Z and his collaborators in the studio, and allowed users to unlock never before seen track lyrics through social sharing.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.