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The Most Powerful Arm

Award: Black Pencil

Black Pencil / Digital Design / Technological Innovation / 2014

The Australian government has no policy on research into Duchenne Muscular Dystrophy – a debilitating disease occurring in young males, resulting in death by the age of 25. To raise the public’s awareness of the disease, we built The Most Powerful Arm, a robot that uses Facebook to sign signatures onto a petition in the handwriting of Jacob Lancaster, a young DMD sufferer who can no longer write. Via a live stream, users saw their name being signed. A photograph of their signature was then posted onto their Facebook feed, enabling them to share it, triggering others to participate.

  • The Most Powerful Arm
  • The Most Powerful Arm
  • The Most Powerful Arm
  • The Most Powerful Arm
  • The Most Powerful Arm
  • The Most Powerful Arm

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