Goal is the Gold
Goal is the Gold
The motif for our designs was inspired by the Japanese game ‘Sugoroku’ which comes in two versions, one being similar to Snakes and Ladders, while the other is more like Backgammon. We used the idea that both luck and ability are required for winning the game, while we also wanted to express a sense of the entertainment and creativity that are crucial elements of Sugoroku.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Client
- Advertising Museum Tokyo
- Yoshida Hideo Memorial Foundation

