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Sound of Honda / Ayrton Senna 1989

Award: Black Pencil

Black Pencil / Crafts for Advertising / Sound Design & Use of Music for Digital Marketing / 2014

Internavi, Honda’s car navigation system, designs driving experiences powered by data that’s been tested and perfected in racing cars of the 1980s. To tell its story, Honda re-enacted the world’s fastest lap set by Ayrton Senna in the qualifying for the 1989 Formula 1 Japanese Grand Prix. Honda’s on-board telemetry system, which collects data from the car’s accelerator and engine, allowed us to recreate the lap with an innovative use of sound and light on the 5,807 metre long Suzuka Circuit. Our production earned Honda global coverage.

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