Natural History Museum Eraser
Award: Wood Pencil
Wood Pencil / Direct / Addressed Direct Mail Low Volume 501 - 10,000 / 2006
The Natural History Museum needed to produce a cost-effective direct mail piece that would raise awareness of the talks at the Darwin Centre. The eraser, produced as direct mail, puts the issue of extinction literally in the palm of your hand. Simplified versions were also produced for sale in the shop.
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