I have started my professional activity since 2001 as a Creative Strategist. In the past 20 years and to date, I have worked with more than 100 organizations, companies, domestic and international brands in various industries such as clothing, banking, insurance, food industry, charity, construction industry, information technology companies and startups. Manufacturers of auto parts, china and tableware brands, cosmetics and detergents as consultants and executives (in brand communication projects, corporate advertising and public relations), plus manager (in advertising, public relations and international affairs units). Currently, I work with several advertising agencies in the field of creative strategy and communication.
To standardize and help Iranian brands to compete at an international level, as well as at global Awards, I have started working as a Creative Strategist for developing strategy documents and director of Global communication in 2017 and cooperated in projects such as Paksho corporate video, Ave TV commercial, and Zi Moi branding project, all of which successfully obtained silver and bronze medals, and were nominated in as finalists of several valid festivals in the US, France and Asia.
As a jury member, I have collaborated with Awards such as the New York Advertising Awards, APAC Effies Awards, London World Media Awards, Cresta Awards, Mobius Awards, the Asia-Pacific Awards, Steve Awards, ARC Awards, Astrid Awards, New York Film Awards, Questar Awards, International Creativity Awards, ACEF India Awards, New York Bowery Awards and AME Awards.