Over the last 25 years, I’ve been helping people tell their story. I began backstage working with actors, directors, dancers, choreographers, and playwrights. For 15 years I hung lights, built sets, and ran shows all in an effort to support and facilitate the performance on stage for the audience in the house. Across the disciplines of theatre, ballet, opera, and Tony Award-winning Broadway shows, I’ve worn many hats and worked on countless of productions.
Over a decade ago, during my graduate school studies, I transitioned from backstage production to live entertainment marketing, specifically digital and social. While my focus has shifted, my goal remains the same; to help theatrical producers share their story with an audience. And as traditional advertising models are shifting, and the marketplace is becoming more crowded, story and narrative is essential to connect with the consumer, where quality is valued far more than quantity.