My design metamorphosis has taken me from graphic design to product and service design, via interaction, motion and VFX. Today I'm Design Director at W12 Studios, and tomorrow...
I’m an advocate of creative collaboration, drawing on the right disciplines at the right time to achieve the best possible solution. I believe as a designer you should always be innovating, always looking for new ways to solve problems.
Striking the right balance between craft and function is an integral part of the creative process. The beauty in a digital product lies in its interaction and its experience, as much as in its visual aesthetic.