Vladlena Obukhova
- Managing Director
- Russian Federation
- Member since 2021
I have spent last 11 years leading MTS business for BBDO Moscow. MTS is one of the largest clients in Russia and in BBDO as well. I have run a team of over 60 people, spread across different functions and competences. For the last decade the work on MTS became some of the most sought-out advertising in the category and the most effective work winning more than 30 EFFIEs.
Since I was appointed Managing Director in 2014, I helped to diversified agency`s revenue by winning Clients in different categories, including Sberbank, UBER, Infiniti, Leroy Merlin, L’Oréal, Reckitt Benckiser, LADA national account.
In addition, in 2018 we have launched in house video production "Natives" and expand agency`s capabilities in digital production.
You may find our projects on the websites https://bbdo.ru/ and https://bbdogroup.ru/about/agency/natives/
