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EN KE

EN KE

  • China
  • Member since 2020

Mr. Ke En,
Shanghai Transcend Design Brand Marketing Co., Ltd and TSDdesign INC.
Founder/ president / Creative Director/ Art Director

Editorial Board Member of CCII International Design Center
Council member of CCII Capital Corporation Image Research Association
Group Member of CCII Capital Corporation Image Research Association
Core Director of Asia Pacific Designers Federation (APDF)
AIGA(American Institute of Graphic Arts) Design Professional Member
THE ONE CLUB for CREATIVITY (NY ADC) Professional Member

Background and resume:
Mr. Ke En was born in a family of scholars. His grandfather, Ke Yaofang, was a famous collector, calligrapher and poet in Sichuan Province before his death. Mr. Cohen's parents are both members of the Chinese Writers Association. His father Ke Yuxun and his mother Lu Zhengying have won the "China Bingxin Children's Literature Book New Book Award." His family collection of books reached more than 10,000 volumes. In 2003, he was named "Chongqing Top Ten Bibliophiles"; in 2014, he was named "House of Books" by the State Information Administration. His sixth uncle, Ke Yumai, is the former dean of Chongqing Opera House; his eighth uncle, Ke Yumin, is a master of Chinese arts and crafts and the pioneer of Yu-style boxwood carving.

Since childhood, the influence from family literature and art has greatly helped Mr. Cohen's brand design career.

Mr. Ke has served successively as design director and creative director in several advertising companies in Shanghai, and created Shanghai Transcend Design at the end of 2013.
His design and brand cases have certain influence in the industry, such as: Black Tea House of Restaurant Match Bar, ASA Tiles, Gujin Underwear, REMY MARTIN, and brands under Gujin Underwear Group. In addition, he focuses on the combination of native oriental culture and western cultures, such as: Tourist souvenirs for Singapore Pavilion at Expo 2010, series products of Cavesmaitre Master Sommelier, Shanghai Count's No.3 Private Club;Yongxi Gold Phoebe brand and product design. Mr Ke’s unique market insight and high design standards are attributed to his years of advertising industry experience and accumulation of successful cases.

En Ke believes that his success in market and design competitions results from not blindly following bucking trends, shunning imitation, and striving for originality. In recent years, many of the products designed by En Ke have not only obtained multiple patents, which have received quite a good response both inside and outside the industry, and are loved by consumers. Meanwhile, his works have won many influential, major design awards throughout the world, including the Muse Design Awards, the German Design Awards, the Bauhaus Award International Design Competition, and the IAI Global Design Awards, CCII International Logo Biennial Awards, among many others.

Famous quote:
“In this era, original designs with both local culture concept and international aesthetics can best develop modern Chinese design and make it more vigorous and appealing!”

“Just like a glass of fine wine, a good brand needs precise positioning and careful cultivation since the beginning of its creation, in order to transcend beyond the ordinary and to have a lasting impact...”

Awards:
* United States, "Muse Design Award" 2020 Packaging Design GLOD WINNER
* United States, "Muse Design Award" 2020 Product Design GLOD WINNER
* "Graphis Design Annual 2021" and won the Honorable Mention.
is the only product design work selected by Chinese designers.
*The German Design Awards 2020 WINNER / 2020
*The German Design Awards 2020 WINNER / 2020
*The 12th IAI Design Intelligence Award Silver Award
*The 12th IAI Design Intelligence Award Bronze Award
*The 12th IAI Design Intelligence Award Excellence Award
*The 12th IAI Design Intelligence Award Excellence Award
*The 5th Bauhaus International Design Competition/Gold Award in 2019
*The 5th Bauhaus International Design Competition/Silver Award in 2019
*The Finalist Award of 2019 “Baiyulan Cup”
Shanghai Design Creative Product Competition.
*The Bronze Prize of the 11th International Logo Biennial Award in 2018.
*The Bronze Prize of the 11th International Logo Biennial Award in 2018.
*The Finalist Award of CGDA Visual Communication Design Award 2019.
* International Poster Show “HEBEI IN WOELD’S VIEW” 2019. /Excellence Award
*The excellence award of Good Brand Design Award 2019- brand design.
*The excellence award of Good Brand Design Award 2019- brand design.
*The excellence award of the 18th "star of south China creative design award"- packaging design.
*The excellence award of the 18th "star of south China creative design award"- brand design.
*The excellence award of the 18th "star of south China creative design award"- product design

Contact EN.

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