Siobhan Mallen

Siobhan Mallen is the Head of Women's and International Content at ASOS. Siobhan and her team concept, write and create content from daily news to multi channel marketing campaigns for all of ASOS' eight sites. Before joining ASOS in 2012, Siobhan worked in women's magazine publishing, most recently an eight year stint at Grazia (she was part of the launch team) as Associate Fashion Director and previous to that The Mirror and Marie Claire. Customer obsessed, Siobhan's MO is creating entertaining, inspiring and informative content that's highly relevant to ASOS' switched on, fashion loving twenty-something audience.