A cultural state of mind.
Culture is the stuff of life, a reflection of reality - what we see, what we do, how we act, how we communicate. For brands to be relevant, they too must resonate in this ever shifting and changing system and be what people are talking about positively. 2018 is a pivotal and transformative year for agencies and brands who want to be relevant (or even around) now and beyond 2020.
Platform13 explores this exciting new world order and how cultural relevance impacts creativity for clients.
The Adobe Stage
13:15 - 14:00
Leila Fataar is the founder of Platform13 - founded in August 2017 to answer challenges faced by brands in the ever changing world of creative innovation and the swiftly moving cultural landscape.
Platform13 is an independent new gen business, creating and maintaining relevance for big brands by curating bespoke teams from her global network of influential (not influencer) people and voices who truly shape, create and represent culture.
Her 20 year experience, from her 10 year first youth oriented boutique agency, Spin, a stint at corporate powerhouse Edelman and in-house at both sportswear giant, adidas Originals and drinks heavyweight, Diageo, gives Leila a unique ability to speak entrepreneurial, cultural and corporate fluently, enabling a sometimes new, but always credible conversation between brands and their audiences.