Ajab started his career in 1987 at Saatchi & Saatchi London when the agency was at it’s zenith, he was hired by the legendary Executive Creative Director Paul Arden.
He soon became the youngest Creative Group Head in the history of the company and went on to work on some of the world’s biggest brands, holding positions as Regional and Global Creative Director on Sony, British Airways, Delta Airlines, General Mills, T-Mobile, P&G, Coca Cola and Vodafone to name but a few.
Ajab has always led from the front and is one of the most awarded Creatives in the business with over 220 awards at D&AD, Cannes, The Clios, Epica, Euro best, Creative Circle, Campaign, LIA, Spikes and The One Show.
In 2013 he took the bold move to become the Chief Creative Officer of the Ogilvy & Mather Group in Japan.
In his own words, “to frighten myself”
Within 18 months he oversaw the complete turnaround of the Japan group financially with an unprecedented run of new business wins that took the Japan operation into the top 20 performing offices in the Ogilvy Global Network.
From a creative perspective Ogilvy became the most awarded International agency in Japan in 2015 and 2016.
The office also went from unranked and into the top 10 most awarded agencies in Asia and Ajab became the 10th most awarded creative in the region in 2017.
Finally, when he’s not writing advertising you’ll find him pouring over heaps of dusty old books researching his single greatest passion Indian Art.
He is one of the foremost collectors and global experts on Sikh period Indian painting and manuscripts between the 17th - 19th centuries.