Ajab Samrai started his career in 1987 at Saatchi London, at a time when the agency was at its peak. He went on to work on some of the biggest brands in the world as Regional and Global CD, including British Airways, Sony, General Mills, Delta Airlines, Coca-Cola, Mondelez, T-Mobile, P&G, and at WPP Team Vodafone.
As a creative that is strategically minded, he is well known for spending an equal amount of time in both the planning and creative departments. This approach has allowed him to bring in new business exceeding £200 million throughout his career.
Liking to lead from the front, Samrai takes a very hands-on approach from a creative perspective. This has secured his reputation as on the most awarded creatives in the world, with over 300 prizes at shows such as the One Show, Cannes, and D&AD. Some examples of his work can be found by visiting www.ajabsamrai.co.uk.
More recently, he became CCO of the 300 staff business the O&M Group Japan. The group was struggling financially and had been written off as an ‘adaption outpost’ in the Japan market, which is notoriously difficult.
Within 18 months, he managed to turn the group into a global office that ranked in the top 20. Originally unranked, bold new creative work helped the group become Japan’s most awarded international agency in 2015, 2016, 2017 and 2018.
Further creative success came with winning both Creative of the Year and Creative Agency of the Year, both awards given by Campaign.
Samrai attributes these prior successes to his own unique creative methodology, which is at the centre of his new business. Founded with two partners in 2019 and perfect suited to the world we live in today, BLITZWORKS is a creative and strategic consultancy that offers its clients the fastest, most collaborative, transparent and productive creative process. It can deliver work on existing platforms – or create brand new ones – in days rather than months, with further development delivered at speed if required.