Ajab Samrai started his career in 1987 at Saatchi & Saatchi London, at a time when the agency was at its peak. He went on to work on some of the biggest brands in the world as Regional and Global CD, including British Airways, Sony, General Mills, Delta Airlines, Coca-Cola, Mondelez, T-Mobile, P&G, and at WPP Team Vodafone.
As a creative that is strategically minded, he is well known for spending an equal amount of time in both the planning and creative departments. This approach has allowed him to bring in new business exceeding £200 million throughout his career.
From a creative perspective he likes to lead from the front and loves nothing more than rolling up his sleeves and writing and art directing ideas each and every day, something his mentor the legendary Paul Arden ingrained in him.
The recent global Coca-Cola Andy Warhol ‘Masterpiece’ commercial is a case in point. You can view it here: https://www.youtube.com/watch?v=VGa1imApfdg
This has secured his reputation as one of the most awarded creatives in the world, with over 300 prizes at shows such as the One Show, Cannes, and D&AD. His portfolio of work can be found by visiting www.ajabsamrai.co.uk.
More recently, he became CCO of the 300 staff business the O&M Group Japan. The group was struggling financially and had been written off as an ‘adaption outpost’ in the Japan market, which is notoriously difficult.
Within 18 months, he managed to turn the group into a global office that ranked in the top 20. Originally unranked, bold new creative work helped the group become Japan’s most awarded international agency in 2015, 2016, 2017 and 2018.
Further creative success came with winning both Creative of the Year and Creative Agency of the Year, both awards given by Campaign.
Samrai attributes these prior successes to his own unique creative methodology, which is now at the centre of his new business.
In 2019 he co-found BLITZWORKS, an agency with a radical, dynamic, no-nonsense approach to strategic and creative development. The agency offers its clients the fastest, most transparent and productive creative process with it's CONNECT, COLLABORATE, CREATE working model.
WE CONNECT, a bespoke, diverse team of elite, proven creatives and strategists - the Blitz Squad.
WE COLLABORATE, plugging decision making clients directly into the heart of the creative process.
WE CREATE, high volume ideation, working at extraordinary speed delivering sales-driving solutions that put the brand and product at the centre of the creative drama.