Area of Expertise: Marketing, brand & content strategy, consumer and market insights, business development, disruptive marketing campaigns and ideas
Career Highlights: Experiences across broad spectrum of industries – from corporate to non-profit organization including creative and media agencies. She spent majority of her career years in Malaysia prior to moving to Singapore.
For the past three years, YouLi had been the driver for new business growth and product acceleration at Starcom Singapore. She was also the pioneer in the advisory role (Strategy) for Whole of Government Master Media Agency for Singapore. In the last two years, she is a member of Starcom's Global Product Acceleration Team. She now heads the Spark Foundry outfit in Singapore.
Agency & marketing experiences include Samsung, Unilever, AIA, DiGi (Telenor), Fitness First, Nike, AVEVA (B2B). Banyan Tree, The Body Shop, Tangs, Whole of Government Master Media Agency for Singapore, Citi, Mondelez