Louise Sloper is an awarded Creative Director and Graphic Designer, consulting, designing and writing for advertising, branding and social content, alongside her role as Vice-Chair of the TypoCircle. Her work was featured in this year's London Design Festival, as one of the invited artists to create a flag for Bankside. A craft-orientated, experienced creative leader, with a curiosity for integrating emerging technologies in design and brand storytelling, she is currently working on a series of travel photography, and will be launching a new venture later this year.
Louise is the former Head of Art at ad agency BMB London, working alongside Trevor Beattie and the executive team there, managing the Design Department (that she built from the ground up) on a daily basis, whilst overseeing and inspiring the Creative Department's visual art direction across all platforms... Social, print, moving image, digital, experiential; you name it!
Prior to BMB, Louise was Head of Art and Design at CHI & Partners, leading a team of ad, digital and branding designers, and 3D artists. Before that, she was Head of Design / Design Director at BETC London, helping to grow the start-up agency from the core team of 6, winning the global Bacardi and Diet Coke accounts, and creating the 'Campaign Hall of Fame' winning work for Cockburn's. And before that, she worked at a number of London ad agencies, including BBH, WCRS, M&C Saatchi and JWT, cross-pollinating her advertising experience with graphic design as a branding consultant for clients such as The Natural History Museum and British Gas.
Louise has been on numerous creative judging panels, including the D&AD professional awards (Chair/Black Pencils), D&AD Next (Mentor) and D&AD New Blood (Jury President), Creative Circle Gold, Kinsale (Jury President, awarding the first ever Design Shark Grand Prix), Creativepool, LeBook & DesignWeek. She was named in The Drum's Designerati (a Top 100 of UK design influencers), was made a 2018 Pitch 100 Superwoman, and regularly contributes opinion pieces for publications such as Campaign & Computer Arts. She is passionate about inspiring the next generation of creatives, and alongside guest lecturing, founded TypoCircle's 'Generate' to support young creatives. In October 2018, she hosted a 3-day festival for emerging talent with a diverse educational programme of workshops and Q&As, supported by many leading industry names.