Masaki is one of the founding members of Hakuhodo Dennoutai (Cyber Team) established in 1996: the very first in Japan to have a specialised team for internet marketing within an advertising agency. Ever since, he has been leading solutions and business developments, delivering “new values” to marketing, in the drastically changing environment caused by the emergence of digital media as well as the data driven market.
As a Head of Institute of Media Environment at Hakuhodo DY Media Partners, he is overseeing online media business, and is responsible for providing diversified digital media solutions to Japanese and international clients of various sizes and origin. He is also a Corporate Officer at Hakuhodo and leading Hakuhodo DY Group’s digital strategy. He has judged at Global Effie, Spikes Asia, Cannes and Facebook Award among others.