Born in Panama, Luis has lived in various countries over the past 20 years including Spain, Andorra and Malta. He is director at Bureau 105 where he dedicates his attention to brand identities for different type of industries ranging from hospitality to drink & beverage, culture, retail and technology. His main interest is in designing for the client, even if this may go against the current trends. In fact, the part of the design process that he enjoys most is the Discovery Session where he can help the client to understand his company, its goals and the ultimate user.
He graduated from Universidad Latinoamericana de Ciencias y Tecnología (ULACIT) in Panama as a graphic designer and read post-graduate studies in Spain.
Luis has a passion for horror films and posters from the 1960s since they communicate without necessitating dialogue. They were straight forward without the need to be interpreted while still captivating the audience’s attention. This is the same process he uses with the development of branding and logos in representing the clients’ needs.