Sanjiv Mistry is EMEA Creative Director at McCann London.
He fled a background in law to work in advertising. In South Africa, he was named the top young creative in the country, and in the UK he has helped transform McCann's dedicated Microsoft unit from a localisation hub into a creative force, winning a D&AD Yellow Pencil, Cannes Grand Prix and 30 Cannes Lions in three years.
In a career spanning dozens of major brands and, like all creatives, hundreds of things that never saw the light of day, many wonderful things did.
To launch a gritty videogame, his Survival Billboard idea turned an ordinary billboard into a watchable event.
When Volkswagen wanted to talk about their eco-conscious technology, he convinced them to walk the walk instead.
And after Xbox’s online store faced consumers put off by the price of controllers, he implemented The Fanchise Model, an innovation that changed purchase behaviour and grew sales by 350%.
Sanjiv has served on juries for the Andys, Clios and D&AD New Blood Black Pencil, and in 2017 was ranked 2nd on the Gunn Report’s list of top creative directors in the world.
His projects have been recognized with over 200 international awards from the likes of D&AD, Cannes Lions, One Show, Clio and LIA, and his work has been included in the permanent archives of New York’s Museum of Modern Art.
His mum still wishes he’d stuck with law.