Phil is founder and Creative Director of BAFTA-winning game studio PRELOADED.
Since 2000 he has worked with game-based technologies to create playful, purposeful experiences for adults, young people and kids.
Over the past 18 months he has focussed on bringing purpose to immersive platforms; working with WITHIN on their voice-based AR story platform, exploring accessibility in AR with BBC R&D and partnering with VIVE Arts and Google VR on landmark factual experiences. Currently he is working with Magic Leap on a new MR educational experience.
Outside of PRELOADED he sits on BAFTA’s Games committee and BIMA’s Immersive Council. In 2019 he also gave his first TEDx talk: ‘Games with Purpose - a manifesto for the role of games beyond entertainment’.