Labeled a 'Next Gen CEO' by Refinery 29, Shannon Washington has built her career based on a solid reputation, visionary insight and an obsession with culture. In her 10+ year journey as a professional creative, Shannon has crafted integrated, brand and consumer experiences for a variety of industries, from finance to beauty, culminating with over 10 awards globally to include The One Club, ADCOLOR, and The Emmys.
Currently, Shannon is a freelance creative director in Los Angeles, working with a variety of brands and agencies to include Media Arts Lab (MAL) for Apple and ØPUS Brand Studios for Zhou Nutrition, Dosist and Connected Cannabis. Before freelancing, she was an SVP, Group Creative Director at Deutsch Los Angeles, where she crafted a new look and language for H&R Block with their 'Block Has Your Back' campaign. Previous to Deutsch, Shannon was a Creative Director at Droga5 where she drove the successful, culture-driven “I Am What I Make Up” relaunch of CoverGirl and sharpened her wit on Chase Bank and their You Invest product launch. While at Droga5 she actively contributed to industry inclusion initiatives such as Droga’s D5in10 Academy and Here Are All The Black People with The One Club for Creativity. Shannon’s time at Droga was preceded by a successful tenure at INVNT (then a division of Time Inc) and GREY New York.
In her spare time, Shannon works to fuse her many passions into action and service. Since 2009 she has published, designed and contributed to PARLOUR, a global digital travel-lifestyle destination for black women. In 2011, Shannon created Feminist Enough, a storytelling project which gives a fresh voice to women of color and modern feminist ideals. A huge advocate of mentorship, she also has served as a mentor with New Inc, a cultural entrepreneur incubator program, and has also served within the same capacity for the MADE In New York Media Center. She is also a founding member of the New York-based ARTNOIR collective.
When she can, Shannon can be found actively adding to the discourse around the importance and power of women and people of color in advertising through paneling and public conversations, with appearances at the 3% Conference, The One Club Creative Leaders Retreat, Advertising Week NY and more. When she's not in front of a monitor, Shannon is working on adding another stamp to her passport.
Shannon is a proud and loud graduate of Howard University and lives in Los Angeles.