Ex sworn freelancer, half PhD in a field of neurodesign and today - an excited member of Étiquette dream team. True believer that designer is a lifestyle rather than a job. It’s a way to realise world and things around you. Artists want their works to be found in museums, designers differently want to see theirs in stores. At the end of the day packaging design and branding is a commercial art where is no good or bad design. It’s either successful or unsuccessful examples of the implemented brief.