Born and raised in Shanghai,I kicked off my advertising career as a copy-base creative with DDB Shanghai. After a wonderful five-year stint, I moved to Hong Kong and joined Leo Burnett to work on P&G-owned FMCG brands and a variety of local accounts, such as Samsung, Häagen-Dazs, Hang Seng Bank, Nin Jiom and Harmony House. In 2015, I joined Cheil Hong Kong, where I now manages both multinational and local blue chip clients, including Samsung, Samsonite, American Tourister, California Almond, 1O1O, Airport Express Line, MTR and many more.
During my advertising career, my work has been recognised by the major global, regional and local award shows, including: D&AD, Cannes Lions, One show, London International Awards, CLIO, New York Festivals, Spikes Asia, ADFEST, Ad Stars, Kam Fan and LongXi Awards.
I have also been chosen as jury member at several international and local advertising award shows, including New York Festivals, ADC awards, Citra Pariwara, Spikes Asia, Kam Fan Student’s Award and MTR Advertising Awards.
I am passionate about developing fresh creative solution for brands and clients. And truly believes that great team leads to great ideas. My guiding star comes from author Maya Angelou “You can't use up creativity. The more you use, the more you have.”
That’s why I like to push myself to the limits all times.