Boris Cho is a marketing strategist from Toronto, Ontario - and has assumed leadership roles with organizations across multiple industries; with a specialization in client strategy, media, brand marketing, and strategic partnerships. Boris values hard work, and the opportunity to pioneer meaningful change.
Boris is also a comic book and science fiction enthusiast. When he’s not surfing the waves of the multiverse, you can find him writing nonsense, snapping photographs, sautéing leftovers, or climbing the ranks of an online guild. Boris is also a loving father to the most beautiful daughter of all time/space.
Boris is currently a Managing Partner and Senior Director of Strategy at MIDAS, a division of GroupM Canada, and a WPP company. In addition, Boris serves on the Board of Directors at NABS, and the AdClub of Toronto. And most recently, a 2020 Effie Jury Member.
Jury Member - 2020 Effie Awards, Canada
Media Chair, Board of Directors - NABS
President, Board of Directors - MCRC
Committee Co-Chair, Board of Directors - AdClub of Toronto
Mentorship Executive - Market Your Health
Virtual Co-Host of Stay Connected - Cytrine Consultancy