Anna Bizon is the Global Director of dynamically growing Desperados brand. Desperados is a unique proposition in Heineken NV portfolio, tequila flavoured beer directed to young adults and positioned around party need. Anna manages global team developing brand strategy and assets, as well as she is responsible for brand agenda in 84 markets globally.
She has been working as a marketer for beer business whole her life, starting in Poland, then managing beer and cider brands in CEE region from Vienna. She has moved to Amsterdam 3 years ago.
She obtained her BA in Warsaw School of Economics, finishing two study profiles: Marketing & European Union. Anna speaks English, Polish and Italian. She is crazy about horses, owning beautiful Frysian stallion which takes lot of her free time. She is proud mum of Zuza and Filip.