Shanoo has a rich experience in design and design management, leading a Mumbai based design collective alongside her husband Gary, at their company, eumo. She has helped shape the design narrative in India through participation as Chairperson, National Design Committee of ASSOCHAM and current President of the Mumbai Chapter of the Association of Designers of India.
Shanoo has an unerring ability to provide strategic design thinking, directing projects rare in scale and design opportunity. She has steered benchmark strategic and design projects winning prestigious awards such as the Rebrand 100, Designomics, Wolda and the CMO retail award on behalf of her Clients. Constantly questioning convention, she believes that design should escape the conformist confines of the craft and find expression across all dimensions. Her design company eumo celebrates versatility and offers clients prolific expertise under one roof. She champions the conscious and thoughtful use of cultural metaphors in her work.