Ahmed has spent most of his career in digital advertising and experiential design. He has a versatile and expressive approach to visual communication, specialising in visual identities and conceptual design thinking.
Ahmed has worked with global brands such as Nike, Spotify, Puma, and Google, but continues to engage with community projects that are close to his heart.
Ahmed is one-half of AOK London, a design studio set up by Ahmed and his creative partner Katie.
Ahmed believes that a diverse working studio fosters a more creative and innovative workforce. In order for a company to leverage its true potential, it needs to represent the world around us.