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Richard Yu

Richard Yu

  • Chief Creative Officer
  • Taiwan
  • Member since 2018

Richard Yu
Regional Chief Creative Officer, ADK Greater China

Richard is highly enthusiastic about creativity and hasn’t changed a bit since he started his career in the advertising industry in 1993. His first international award was starting from Cannes Press Lions in 2004, and then he regained the glory by capturing GRAND PRIX of Branded Entertainment for Spikes Asia in 2015 as well as Entertainment Gold Lion and Media Silve Lion at Cannes Lions 2016.
In 2018, he received his third D&AD pencil praise with his latest work, Rhythm of Love Wall, which won 82 awards internationally and locally in 2018.

With his non-stop love for creativity, Richard builds an unconventional creative vision, leveraging the power of creativity and technology for all solutions. That makes him holds the record for most international awards wins among the Taiwan industry, including Cannes Lions, D&AD, LlA, NYF, MOBIUS, Spikes Asia, ADFEST, AD STARS, One Show Greater China, LIA Chinese Creativity Show and LongXi etc.

Agency of Year
● One Show Greater China Awards in 2018 and 2015. (ADK)
● London International Awards Chinese Creativity Show 2018. (ADK)
● Crowned Asia Hottest 20 Agencies of Campaign Brief Asia third year in a row.
(2016~2018, ADK)
● Named Taiwan Creative Agency of Year at The Gunn Report, Campaign Brief Asia and
Campaign Asia-Pacific for 11 consecutive years (2008 ~ 2018, Bates and ADK).

Grand Prix
● Won 25 Grand Prix in total in renowned APAC and Greater China awards.

Individual Honor
In 2016, Richard was named as "Greater China Creative People of the Year" by Campaign Asia-Pacific AOY Award and has thrice been named TOP 20 Aisa’s Most Awarded Creative Leaders in Campaign Brief Asia Creative Rankings from 2016-2018 in a row.

Richard has judged at many prestigious creative competitions in the industry, including D&AD 2019 & 2017, One Show 2018, Cannes Lions 2016, ADFEST 2016 Direct Lotus Jury President and LIA Chinese Creativity Show 2018 Branded Entertainment Jury President.

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