Anthony is a product designer and founder of Studio Make Believe – A design studio that uses observational research and behavioural insight to create objects that solve problems. He has spent the past 20 years bridging the gap between product design, innovation, brand communications, and marketing. His award-winning work has been sold and distributed across the globe and is part of the London Design Museum permanent collection.
Since 1998 Anthony’s diagnostic approach to problem-solving has developed new solutions to existing consumer problems – opportunities that have helped pioneering global brands such as Unilever, Joseph Joseph, Red Bull, Pernod Ricard, Santa & Cole, William Grant & Sons, Anglepoise and Proximo increase visibility, influence consumer behaviour and drive sales.
Whether creating products people buy or the objects that help sell existing products, Anthony creates original works for brands and start-ups looking to differentiate themselves by creating objects that solve problems.