Alex is currently the Acting Marketing & Communications Director at the IAB, the trade body that represents digital advertising in the UK. The IAB’s role is to ‘Create the right environment for digital advertising to thrive’, and her area of specialty is in mobile marketing.
Alex has been named as the 3rd most influential person in mobile in the Drum’s 2015 “Mobile Top 50”, alongside the Drum’s 30 women in digital under 30 in 2012, and Media Week’s 30 under 30 in 2011. Prior to the IAB, she managed media research at France Telecom owned Orange and Unanimis. Earlier in her career, Alex cut her media teeth at the IPG media agency, Initiative.
Contact Alex .