Katrina Encanto is a Creative Director at MullenLowe London, working on Persil, Sloggi and Dulux. She has over a decade of global experience, having worked in the UK, Thailand, Italy, and the Philippines.
Throughout her career, she has been at the heart of some of the most disruptive campaigns produced by the various agencies she has worked in.
As CD of Sloggi, she helped establish its bold point of view and irreverent attitude that makes it stand out in the category.
In 2016, she spearheaded Redraw The Balance, a gender equality campaign that has been recreated by the United Nations, the NHS, and various organisations all around the world. The campaign was also awarded with 2 gold Effies and 1 gold Euro Effie.
She has worked on various global and regional Unilever businesses in the last ten years. Her Sunlight work was one of the most awarded campaigns in 2013, winning 7 D&AD pencils and 2 gold Cannes Lions among others. Her Layers campaign for Omo was also recognised with a D&AD pencil in 2014.
In 2017, she was named one of 30 Future Female Leaders in the UK by Campaign and Creative Equals. She has judged some of the world’s best work at D&AD, Cannes Lions and Creative Circle.