William is an urban identity designer, working at the intersection of brand, culture, city and community. He frequently collaborates with architects and brand consultants on cultural research, wayfinding, signage and environmental graphics, infusing a distinctive Asian / Southeast Asian aesthetic to the project, and enhancing the human and cultural experience of a place.
He is also the Founder and Chairman of The Design Alliance Asia (tDA Asia), a collaborative network of prominent designers across 13 Asian countries. Recent Awards include a Gold at the Design for Asia Awards, Distinguished Chinese Award at the Chinese Who’s Who Society, Designomics Leadership Award at the World Brand Congress in India and the Lifetime Achievement Award at the Design Development Centre. William also served as Vice-President of Icograda from 2001 to 2003.