Peter is Landor’s Global Creative Officer, based in the London studio. He has been at Landor for more than 20 years. Starting in the London office he subsequently moved to the Hong Kong office for a few years where he had overall responsibility for steering and directing all branding programs in Southeast Asia.
He specializes in integrated branding programs where graphic, three-dimensional, digital and engagement design platforms are fused together to form total branded experiences for consumers and has accumulated a very broad range of branding experience across markets, geographies and disciplines.
Peter is widely known for his unparalleled expertise in airline branding, from flag carriers to low-cost brands where the entire customer journey is studied to yield unique customer interfaces and moments.
He also has a broad range of experience in other industries, including automotive, petroleum, spirits, financial services, telecommunications, retail and leisure.
An alternative description would be: a proud Londoner, a suffering West Ham United supporter and a real design geek.