Prasoon exemplifies a rare breed of creativity and leadership. An Advertising icon who’s built mega brands, a writer who’s been honoured with Padma ‘one of the highest civilan Awards' by the President of India. Garnered glory at D&AD in 2015 by winning 1 yellow, 1 graphite and 4 wood pencils for the campaign 'Fruits' for one of India's biggest bubble gum brands 'Perfetti Van Melle'.
Marrying creativity with scale, he’s given McCann's work in Asia a distinct cultural edge making it a powerhouse that has the pulse of the market and consumer. A prolific writer-poet he is also an award-winning song and screenwriter in Indian films. Through his multifaceted content creation across the fields of advertising, writing and music he has positively impacted the public consciousness and has emerged as an inspiring socio cultural voice that resonates across segments.