Ali’s career spans over twenty years across three markets, India, Middle East and Singapore. He has worked on various big brands that include Visa, NOKIA, Norton, HSBC, Sunsilk, KFC, FedEX, ICI Paints, Qatar Airways, Pringles, Pizza Hut, SilkAir, Glaxo Smith Kline and Procter & Gamble.
Under his leadership since 2010, Grey Singapore has won a multitude of international creative awards and has chalked up Effies. The agency has been named “Creative Agency of the Year” and consistently voted among the top ten most creative agencies in Asia. Grey Jakarta, also under his leadership has risen to the third spot in the country’s creative rankings.
During his earlier tenure at JWT Singapore, the agency emerged as the third most awarded office within the WPP network and the most awarded JST office in the world.
Ali has been ranked among the 10 “hottest” creative people in Asia by Campaign Brief and one of the top 10 ECD’s in the region. He was honoured “Advertising Professional of the Year” by Institute Of Advertising Singapore (IAS) and has been voted one of the “Most influential Creative Directors” in Singapore by IAS every year, since 2007. In addition to his accolades, The Singapore Advertising Hall of Fame has nominated Ali as one of Singapore’s Most Influential Creative Director