Oskar Lübeck is the founder and Creative Director of the Swedish design agency Bold. Prior to Bold he was the Design Director at The Brand Union's Stockholm office. He has many years of international experience having worked and studied in Japan, New York, Dubai and London.
Bold was founded in 2011 and is a strategic and multidiciplinary design agency working with many of Scandinavia's largest brands such as SAS, IKEA, Folksam and Aleris. Today, only three years after Bold was created, the agency has grown to 25 employees and has been voted best design agency in Sweden.
Bold's work has won numerous awards in prestigious international design competitions such as The Red Dot Awards, LIA Awards, Cresta Awards, Eurobest and The One Show. Bold is also one of the founding agencies in the new Scandinavian communication network The North Alliance, NoA.