Caprice Yu

Caprice is incredibly excited to join the Sid Lee family as Executive Creative Director of their New York office.

Although a native New Yorker, Caprice started her career at 18 in Amsterdam where she discovered the true meaning of a big idea.

Working with an eclectic mix of talent and points-of-view from all over the globe, Caprice found that only what speaks to the gut or the heart transcends geographic and cultural lines. This has shaped her thinking ever since.

After five years in Amsterdam, Caprice returned stateside to work at BBH NY, then to the mountains of Boulder, Colorado at CP+B, before returning to BBH NY.

Along the way, Caprice has received national and international recognition for her work on adidas, Google, Cole Haan, Microsoft, Ally Bank, The Guardian, Dr. Pepper Europe and Axe.