Daniel Bosch, works as Design and Creative Director at Fjord Helsinki. He specializes in brand and service creation, experience and strategic design. He works with creative technologists, business folks and designers of all sorts to reimagine peoples’ and brands’ relationships with the digital and physical world. Fjord works with some of the world’s leading businesses to make complex systems simple and elegant. Founded in 2001, the consultancy has a diverse team of 1,000 design and innovation experts in 28 studios. Fjord is a part of Accenture Interactive.
“Design is about practical imagination, is about building the brand and create things with purpose. It is also about figuring out what is the right thing to do, and how to make it right. Obsess for craft, quality, empathy, trust, desirability, love, viscerally. Have fun, and make things real. Do a lot, iterate a lot, and find unexpected combinations which can lead to innovation. I believe good design is a great tool to influence societies, shaping them into more sustainable, human, conversational and in general better places to be”.