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Pat Waugh

Pat Waugh

Appointed as Head of Art for ASOS.COM in February 2011, Patrick leads and continues to develop the artistic direction of all visual assets from the ASOS portfolio across both men’s and women’s wear.

Heading up a team of 30 plus creatives, he is responsible for shaping the identity of ASOS’ website and monthly magazine, alongside additional projects for social media, commercial and public relations.

Having previously worked in magazine publishing as the Commissioning Editor and Art Director of menswear fashion biannual Arena Homme Plus and as Creative Director of womenswear fashion biannual POP, Patrick worked closely under the titles succession of creative directors including Doug Lloyd, MM Paris and Nevill Brody.

In his time as a freelance Art Director, Patrick worked with brands such as Acne Jeans, Adidas, Sunspel, Fashion East, Jonathan Saunders, M MIssoni, Missoni, Nike, Pollini and Richard Nicoll, and continues to contribute illustrative artwork to magazine titles such as Elle UK, Wallpaper*, Electric Youth, 032c and i-D magazine.

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