Angela Savidan Holder spent all her employed working life as Angela Savidan, but now retains the name simply to let her old friends know that she’s still around. After beginning life as a copywriter in New Zealand, she came to the UK, working at McCann-Erikson, The Creative Business, JWT, McCormick-Richards and finally Grey. There followed a stint below the line: first, Grey Direct (as Creative Director), then Payne Stracey (as joint Creative Director).
After a brief freelance period, she moved back to JWT as a senior copywriter. After ten years, she returned to freelancing, currently living in Folkestone and working either in London or from home. Experience includes: Lever Brothers, Procter and Gamble, Elida Faberge, Rolex, Mercedes-Benz, Golden Wonder, Kimberly-Clark, Reckitt Benckiser, Mars Pedigree Petfoods, YMCA, Virgin Group, Lloyds Bank, Legal & General, British Airways Executive Club, Coca-Cola, Philips, Aviva, Colgate-Palmolive, Kraft Foods, Thornton’s Chocolate, Saga Group and Olympic Holidays.