Roberta La Porta, 29, Italian, brand management graduate, European traveller, copywriter wannabe.
Enough of the flat and regular stuff about me, let's sniff around for something a little less worthless.
No...That wasn't a grammar mistake but rather a word that I have decided to coin when greeting the world in a Roberta way. So here's the story behind it.
One Sunday morning I stepped into a cafe on Church Street, East London, when suddenly my brain decided, without asking my persmission first, decided to get "creative" or more accurately, "creatively confused". Mashing the two words "Hello" and "Hi" together, giving me "Hellai!".
You might think it is pretty silly...and it is, but I can say that it was the first sign of my copywriting attitude that has brought me to this point of the ice-cream. I'm enjoying life since 1988, born and fed in Italy, bouncing around Europe between London, Berlin and Milan where I keep on doing great advertising work during my studies in Creativity Direction at IED.
I believe in word's power to sublimate the "NOW", narrate the "BEFORE"and transgress the "WILL".