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Uri Baruchin

  • Managing Director
  • United Kingdom
  • Member since 2015

With a career split between digital and brand building, from the early days of the Tel Aviv Internet scene to over 20 years of an international strategy career based in London.
Uri can't stop thinking.

Uri has led cross-functional teams with Siegel & Gale, Brandinstinct, Landor and The Partners, where he was Head of Strategy up to the Superunion merger. He has worked with blue-chip clients such as Nestle, Sony and MINI as well as boutique brands and start-ups. Frequently, he's found himself as "a strategist to the strategists", shaping the methodology of creative agencies he's worked with and for clients such as Deloitte, Kantar, and Baine & Company.

He is now an independent consultant working on strategic brand programmes across B2C and B2B clients - from household brand names to cybersecurity and a new VC fund.

Bringing strategy education and mentoring to strategists, creatives and clients has been a passion, quest and obsession - Including years of involvement with the WPP Fellowship, an annual School of Communication Arts masterclass and a decade of lectures at the London College of Communications' MA in graphic branding and identity.

Contact Uri.

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