Rasmus Smith Bech grew up in the cold cold north. He graduated from ‘The School of Media and Journalism’ in Copenhagen and following landed at KesselsKramer in Amsterdam. Here he created campaigns that made people scream for culture, swim with non-waterproof cellphones and turned the sounds of pigeons into music.
In 2012 Rasmus relocated to join Grey London. There, he managed to change one of the most iconic logos in Britain with a spelling mistake, dressed Jamie Oliver up in diamond shoes, made cyclists more visible on the roads (not with diamond shoes) and tried to make old art appeal to the cool kids.
Rasmus has recently joined Adam&EveDDB where he’s now making new things to brag about in his bio.
In his spare time, he creates stuff for the Internet. e.g. a footy documentaries about Leicester City’s questionable success in Premier League season 15/16 called ‘Leicester Water. He has also created a very very very long website named 'The 100 meter scroll’ which has been said to be “The biggest waste of time” and “Best game after Mario”.
And he's very excited about judging D&AD New Blood 2017