Vice President & Chief Brand Officer, LEO Digital Network
CEO and Founder, Amber China
Amber Liu is the first group of digital integrated marketing agency leaders who joined the capital market. As one of the high-profile leaders and pioneers in the field of digital marketing, Amber Liu founded Amber China in 2005 and successfully built it into one of the industry’s most recognized digital marketing agencies. Amber China was praised by <Ad Age> as one of China’s “Hottest Digital Agencies”. In 2016, he became one of the winners of Campaign Asia’s “40 Under 40” and was invited to be Cannes Mobile Lions judge as the youngest local Chinese creative.
In addition, Amber China earned the honor of “Effie Greater China Effective Agency Top 10” for three consecutive years in 2014-2016 and was awarded Campaign Asia’s Agency of the Year “2016 China Digital Agency of the Year”. The cases that Amber China did for clients got grand prix and hundreds of case awards from Cannes Lions, Spikes Asia, Effie Greater China, Ad Stars, China 4As, ROI, Tiger Roar Awards, Top Mobile Awards, ECI Awards, etc. In 2015, Amber China became a member of China 4A.
In 2014, Amber China was acquired by LEO Group (002131) as a founding member. Amber Liu, promoted as Vice President of LEO Digital Network, together with other subsidiaries, devoted to building the world’s leading digital agency network by utilizing digital as the driving force to reshape communications. LEO Digital Network was recognized as “Effie Greater China Effective Holding Group TOP 10” right after its establishment, which was the first local Chinese holding group right after WPP, Omnicom and Publicis.
In 2016, Amber Liu introduced the “incubator” concept, which was under the Internet era, into the advertising and marketing industry, and officially launched the “+A” creative hot-shop platform. Upholding three core values of "+Autonomous", "+Equality" and "+Distribution", "+A" was designed to be an enterprise incubator for creative talents. It encourages internal and external talents with ideas, execution power and visions to form their own teams, own decisions and own businesses, which will inspire everyone’s creative power. Until now, several creative hot-shops, such as “MATCH”, have been founded.
Amber Liu also actively involved in various industry activities to foster industry development and innovation. He was Final Round Judge and Creative Camp Instructor of 2015 One Show Greater China, President of 2015 China Advertising Digital Marketing Awards Development Committee, Jury President of 2014 Longxi Creative Awards Digital category, Judge of 2014 AdFest Interactive & Mobile Lotus, Vice Chairman of Supervisory Committee and final round judge of 2013 Effie China Awards, Jury President of 2013 China 4As Awards’ Digital category, etc.