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Danielle Krettek

Danielle Krettek

  • Founder
  • United States

Danielle Krettek is the Founder of Google's Empathy Lab — Google's resident expert on human understanding and flourishing. Danielle is an award-winning creative force with work across design, technology, film, art, architecture and social impact. With her work for Nike, Apple and Google [X}, Danielle has brought vibrant heart, humanity and beauty to products and culture for nearly 20 years.

In 2015, she launched Google's Empathy Lab to explore more enlivening, connected, human-kind experiences. She created the "Design Feeling" practice — a new wave of conscious, caring, considered design thinking. Danielle is on a bright-hearted mission to bring deep humanity to AI as part of Google AI and Design teams. Her personal sources of rocket fuel are film, modern art, neuroscience, space exploration, indigenous medicine, mysticism and sixties culture. Naturally her spirit guides are Ram Dass, Stevie Nicks, Spike Jonze and Oprah.

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